Transforming Business with AI Operating Models and Value Chains for Success

For AI-driven business strategies to add value they must be developed around the the business model patterns that have been proven to work. Each key part of the Business Model Canvas is represented. This creates a versatile tool for starting the conversation on what the target pattern is and how AI will transform it.

Business Model Patterns (1–76)

1–5: Customer Segment Patterns

1. Aikido – Offering a contrasting value proposition to competitors.

2. Bottom of the Pyramid – Targeting low-income markets with affordable solutions.

3. Customer Loyalty Program – Encouraging repeat business through rewards.

4. Long Tail – Selling a wide variety of niche products.

5. Ultimate Luxury – Providing exclusive, high-end offerings.

6–18: Pricing Model Patterns

6. Access over Ownership – Providing access to products/services without ownership.

7. Add-on – Offering basic products with optional extras.

8. Auction – Selling to the highest bidder.

9. Bait and Hook – Selling a base product cheaply and charging for consumables.

10. Barter – Exchanging goods/services without money.

11. Cash Machine – Generating immediate cash flow.

12. Credits – Using a credit system for transactions.

13. Dynamic Pricing – Adjusting prices based on demand/supply.

14. Freemium – Offering basic services for free, charging for premium features.

15. Pay What You Want – Allowing customers to set their price.

16. Reversed Bait and Hook – Charging for the base product, offering consumables for free.

17. Robin Hood – Charging higher prices to wealthier customers to subsidize lower-income ones.

18. Pay Per Use – Charging customers based on usage

19–33: Revenue Stream Patterns

19. Crowdfunding – Raising funds from a large number of people.

20. Donations – Receiving voluntary contributions.

21. E-commerce – Selling goods/services online.

22. Flat Rate – Charging a fixed fee for services.

23. Fractional Ownership – Allowing multiple parties to share ownership.

24. Franchising – Allowing others to operate under your brand.

25. Hidden Revenue – Earning revenue indirectly, e.g., through advertising.

26. Leasing – Renting out products/services.

27. Licensing – Allowing others to use your intellectual property.

28. Microfinance – Providing small loans to underserved markets.

29. Performance-Based Contracting – Charging based on outcomes achieved.

30. Subscription – Charging recurring fees for continuous access.

31. Virtual Economy – Earning revenue from virtual goods/services.

32. Rent Instead of Buy – Offering rental options over purchases.

33. Licensing – Allowing others to use your intellectual property.

34–50: Value Network Patterns

34. Affiliation – Earning commissions through referrals.

35. Bounties – Offering rewards for specific tasks.

36. Brands Consortium – Collaborating with other brands for mutual benefit.

37. Drop Ship – Selling products without holding inventory.

38. Integrator – Combining various services/products into one offering.

39. Joint Venture – Partnering with other companies for a specific project.

40. Layer Player – Specializing in one layer of the value chain.

41. Multi-Sided Market – Serving multiple customer groups that benefit from each other.

42. No Middle Man – Selling directly to consumers.

43. Omnichannel – Providing a seamless experience across multiple channels.

44. Orchestrator – Coordinating a network of partners.

45. Peer-to-Peer – Facilitating direct interactions between individuals.

46. Platform as a Service – Offering a platform for others to build upon.

47. Revenue Sharing – Splitting revenue among partners.

48. Self-Service – Allowing customers to serve themselves.

49. Shop in Shop – Hosting another brand within your store.

50. Virtualization – Offering virtual versions of physical products/services.​

51–67: Value Proposition Patterns

51. Blended Value – Combining social and financial value.

52. Cross Selling – Offering complementary products/services.

53. Curation – Selecting and organizing content/products for customers.

54. Experience Selling – Focusing on the customer experience.

55. Guaranteed Availability – Ensuring product/service availability.

56. Ingredient Branding – Highlighting a component brand within a product.

57. Lock-in – Creating dependency on your product/service.

58. Make More of It – Leveraging existing assets for new offerings.

59. Mass Customization – Offering tailored products at scale.

60. No Frills – Providing basic services at low cost.

61. One-stop-Shop – Offering a wide range of products/services in one place.

62. Product as Point of Sale – Using products to promote additional sales.

63. **Product Self-Service